x44 Privacy Policy

1. Data Controller

1.1 x44 operates the online gaming platform accessible at x44.asia and is the data controller responsible for personal data collected through this platform. x44 determines the purposes for which and the means by which personal data is processed.

1.2 x44 processes personal data in accordance with applicable data protection laws and regulations, including those governing online gaming operators. x44 is committed to handling personal data responsibly, transparently, and only to the extent necessary for the purposes described in this Policy.

1.3 References to "x44" throughout this Policy refer to the operator of x44.asia in its capacity as data controller for personal data collected through the platform.

2. Personal Data We Collect

2.1 x44 collects personal data in the following categories:

2.1.1 Identity & Registration Data

• Full legal name as shown on government-issued identification;
• Date of birth (required to verify the 21+ age requirement);
• Nationality and country of residence;
• Government-issued identity document number and copy (for KYC purposes);
• Username chosen at registration.

2.1.2 Contact Data

• Email address;
• Malaysian or international mobile phone number;
• Residential address (required for KYC and withdrawal verification).

2.1.3 Financial Data

• Payment method details (e.g., Touch n Go eWallet account reference, Boost account reference, bank account details for Maybank, CIMB, Public Bank);
• Cryptocurrency wallet addresses (USDT TRC20) where applicable;
• Deposit and withdrawal transaction history;
• Account balance information.

2.1.4 Gaming & Transactional Data

• Bet history, wager amounts, game results, and win/loss records;
• Bonus and promotion utilisation history;
• Session logs including login timestamps and session duration.

2.1.5 Technical & Device Data

• IP address at time of registration and each login;
• Device type, operating system, and browser version;
• Cookie identifiers and session tokens;
• Geolocation data (at the city or region level, not precise GPS coordinates).

2.1.6 Communications Data

• Records of live chat, email, and support ticket correspondence with x44;
• Feedback, survey responses, and complaints submitted to x44.

3. How We Collect Your Data

3.1 Directly from you: when you register an account, complete KYC verification, make deposits or withdrawals, place bets, contact support, or respond to surveys.

3.2 Automatically: through cookies, server logs, and analytics tools when you access the x44 platform — including your IP address, device identifiers, and navigation behaviour on the site.

3.3 From third-party service providers: including payment processors (who confirm transaction status and may share transaction reference data), KYC verification services (who verify identity documents), and fraud detection partners (who provide risk scores based on device and behavioural analysis).

3.4 From publicly available sources: including sanctions screening databases and publicly accessible fraud watchlists, which x44 is required to cross-reference as part of its anti-money laundering obligations.

4. Purposes of Processing

4.1 x44 processes personal data for the following purposes:

• Account registration and management — to create, maintain, and operate your x44 account;
• Identity and age verification (KYC) — to confirm you are 21 or above and to comply with anti-money laundering requirements;
• Payment processing — to execute deposits and withdrawals via your chosen payment method;
• Platform delivery — to provide sportsbook, casino, and slots services;
• Fraud prevention and security — to detect, investigate, and prevent fraudulent activity, collusion, and unauthorised account access;
• Regulatory compliance — to comply with applicable gaming regulations, anti-money laundering obligations, and requests from regulatory or law enforcement authorities;
• Responsible gaming — to monitor gaming behaviour and apply responsible gaming measures, including deposit and loss limits and self-exclusion;
• Customer support — to respond to and resolve your queries, disputes, and complaints;
• Communications — to send transactional notifications (deposit confirmations, withdrawal status, security alerts) and, where consent has been given, promotional communications;
• Platform improvement — to analyse aggregate usage patterns and improve the x44 platform experience.

5. Legal Basis for Processing

5.1 x44 processes personal data on the following legal bases:

• Contractual necessity: processing required to perform the contract between you and x44 — including account creation, payment processing, and bet settlement;
• Legal obligation: processing required to comply with applicable law — including KYC, anti-money laundering checks, and regulatory reporting;
• Legitimate interests: processing necessary for x44's legitimate interests — including fraud prevention, platform security, and responsible gaming monitoring — where those interests are not overridden by your rights;
• Consent: processing based on your explicit consent — including marketing communications and non-essential cookie placement. You may withdraw consent at any time.

6. Data Sharing & Disclosure

6.1 x44 does not sell, rent, or trade your personal data to third parties for their own marketing purposes.

6.2 x44 may share your personal data with the following categories of recipients, strictly for the purposes described in this Policy:

• Payment processors (e.g., Touch n Go eWallet, Boost, banking partners) — to process deposits and withdrawals;
• KYC and identity verification providers — to verify identity documents and age;
• Game providers — to deliver casino and slots games (providers receive only the session token and wager data necessary to run the game);
• Fraud prevention and risk analysis partners — to detect suspicious activity;
• IT infrastructure and hosting providers — to operate and maintain the x44 platform;
• Regulatory and law enforcement authorities — where x44 is legally required to disclose data, including in response to court orders, subpoenas, or regulatory investigations;
• Professional advisors — including legal counsel and auditors, under strict confidentiality obligations.

6.3 All third-party data processors engaged by x44 are bound by data processing agreements that require them to handle your data in compliance with applicable data protection law and solely for the purposes for which they have been engaged.

7. International Data Transfers

7.1 x44 may transfer personal data to service providers and partners located outside Malaysia. Where such transfers occur, x44 ensures that adequate safeguards are in place, including standard contractual clauses, data processing agreements, or transfer to jurisdictions that provide an adequate level of data protection.

7.2 Specifically, game providers may process session data on servers located outside Malaysia. x44 reviews data handling arrangements with all game providers prior to integration and requires contractual commitments regarding data security.

8. Data Retention

8.1 x44 retains personal data for as long as necessary to fulfil the purposes for which it was collected, plus any additional period required by applicable law or regulation.

8.2 Indicative retention periods:

8.3 Where data is no longer required for any lawful purpose, x44 will securely delete or anonymise it.

9. Your Data Protection Rights

9.1 Subject to applicable law and certain exceptions, you have the following rights regarding your personal data held by x44:

• Right of access — to request a copy of the personal data x44 holds about you;
• Right to rectification — to request correction of inaccurate or incomplete personal data;
• Right to erasure ("right to be forgotten") — to request deletion of your personal data, subject to x44's legal retention obligations;
• Right to restriction of processing — to request that x44 restrict processing of your data in certain circumstances;
• Right to data portability — to receive your personal data in a structured, commonly used, machine-readable format where technically feasible;
• Right to object — to object to processing based on x44's legitimate interests or for direct marketing purposes;
• Right to withdraw consent — to withdraw consent at any time where processing is based on consent, without affecting the lawfulness of prior processing.

9.2 To exercise any of the above rights, contact x44 via the support email listed in Section 15. x44 will respond to verified requests within 30 calendar days. Complex or multiple requests may require an extension of up to an additional 60 days, in which case you will be informed.

9.3 x44 will require identity verification before processing any data subject access request to prevent unauthorised disclosure.

10. Cookies & Tracking Technologies

10.1 x44 uses cookies and similar tracking technologies on the platform. Cookies are small text files stored on your device that enable x44 to recognise your browser session, maintain your login state, and analyse usage patterns.

10.2 x44 uses the following categories of cookies:

• Strictly necessary cookies — required for the platform to function (session management, login state, CSRF protection). These cannot be disabled.
• Functional cookies — remember your preferences (language, odds format, display settings). May be disabled without affecting core platform function.
• Analytics cookies — aggregate, anonymised data on platform usage patterns to help x44 improve the product. No individual user data is shared externally from these cookies.
• Marketing cookies — only placed with your explicit consent, used to attribute registrations to marketing channels. No behavioural advertising profiles are built from x44 users' data.

10.3 You may manage your cookie preferences at any time through your browser settings. Disabling strictly necessary cookies will impair platform functionality including login.

11. Security Measures

11.1 x44 implements technical and organisational security measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and x44 servers;
• Encryption of sensitive data at rest, including financial records and KYC documents;
• Role-based access controls limiting staff access to personal data on a need-to-know basis;
• Two-factor authentication requirements for x44 internal administrative systems;
• Regular security audits and penetration testing by independent security firms;
• Intrusion detection and real-time monitoring of platform infrastructure.

11.2 Notwithstanding the above measures, no internet transmission or data storage system can be guaranteed to be 100% secure. x44 cannot guarantee absolute security of data transmitted to the platform. You are responsible for maintaining the security of your account credentials.

11.3 In the event of a data breach that poses a risk to your rights, x44 will notify affected individuals and relevant authorities within the timeframe required by applicable law.

12. Third-Party Services & Links

12.1 The x44 platform integrates with third-party game providers, payment processors, and KYC services. These third parties operate under their own privacy policies and are independent data controllers for the data they collect directly.

12.2 x44 is not responsible for the privacy practices of third-party game providers. However, x44 only integrates providers who have demonstrated compliance with applicable data protection standards as part of the integration onboarding process.

12.3 The x44 platform does not contain links to external websites beyond those necessary to operate the service. If you navigate to any external resource, x44's Privacy Policy no longer applies.

13. Children & Minors

13.1 The x44 platform is strictly restricted to individuals aged 21 and above. x44 does not knowingly collect personal data from individuals under the age of 21.

13.2 If x44 becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately suspended and all associated personal data deleted, except where retention is required for regulatory purposes.

13.3 If you are a parent or guardian and believe that your child under the age of 21 has provided personal data to x44, please contact x44 support immediately using the details in Section 15.

14. Changes to This Privacy Policy

14.1 x44 reserves the right to update this Privacy Policy at any time. The version number and effective date at the top of this page will be updated to reflect any changes.

14.2 Where changes are material — such as changes to the categories of data collected, new purposes of processing, or changes to third-party sharing arrangements — x44 will provide advance notice to registered Members via email or a prominent notification on the platform.

14.3 Continued use of the x44 platform after the effective date of an updated Privacy Policy constitutes your acknowledgement of the revised terms. If you do not accept the revised Policy, please request account closure through x44 support.

15. Contact & Complaints

15.1 For any questions, concerns, or requests relating to this Privacy Policy or x44's data handling practices, please contact x44 support through the following channels:

15.2 If you are not satisfied with x44's response to a privacy concern, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

15.3 x44 takes all privacy complaints seriously and will acknowledge receipt of formal written complaints within 5 business days, with a substantive response provided within 30 calendar days.